Play Your Potential
From humble beginnings to inspiring millions of guitar players across the world.
We create high quality and inspirational products for aspiring guitarists.
Industry-Leading
Guitar Education
GuitarVivo Publishing was founded in 2022 with the goal of redifining print guitar education. Since then GV have released multiple international best-selling books, featured in magazines, podcasts and websites, and received thousands of five-star reviews. Combining world-class educators with quality you can trust!
Meet our awesome team!
Luke Lewis
Founder / Director
Luke is a dedicated dog owner and tea enthusiast who finds joy in the simple pleasures of life. Each day, he faithfully walks his furry friend at 4 PM UK time, rain or shine. Beyond his love for his canine companion, Luke is a passionate guitarist and a talented writer. His guitar books have inspired countless musicians worldwide, igniting their creativity and pushing the boundaries of their musical abilities.
Alejandro Hernandez
Content Designer
Alejandro Hernandez is a multifaceted creative powerhouse, seamlessly blending design, video editing, scriptwriting, and web development. With a diverse skill set, he constantly pushes the boundaries of digital artistry. While his English may not be his first language, somehow he manages to deliver with caveman-like communication.
Jeff Dafonte
Transcriber
Jeff Dafonte is a gifted musician with an uncanny ability to transcribe complex guitar pieces with astonishing accuracy. His keen ear and technical prowess allow him to decipher even the most intricate musical passages, making him a sought-after transcriber in the music industry.
Chase Matthews
Manager
Chase Matthews is a dedicated project manager and public relations expert, committed to ensuring the highest quality standards in every aspect of a project. He meticulously identifies areas for improvement, fostering collaboration and communication to deliver exceptional results that exceed expectations.